Stock photography is often just as expensive as assignment work, and no company that has spent money, big money, branding is going to risk using stock photography for major campaigns. The image quality of stock is getting better and better all the time; however, it’s the uniqueness factor that clients are after. By the way, a stock photo or clip disc can’t ask these questions. It is that factor that enables a business to not only survive, but grow and thrive. That is how we do it, and that is how our clients do it.
We create compelling evocative visual stories. Whether photographing CEOs of corporations, various musicians, lifestyle shoots and family scenes, still life or product shots, or sizzling prime rib, in studio or on location, we create images that are as unexpected as they are revealing.
Utilizing light as a sculpting tool, a strong sense of graphic composition, and an ability to draw out the subject’s spirit, we are intent upon creating evocative imagery that draws the viewer in, enabling our clients to deliver their corporate message or sell a consumer service.
We are, first and foremost, expert commercial visual artists who know that if our images does not help our clients grow their businesses, enhance their careers and make more money, neither will they keep doing all of the above for us.
Commercial Conceptual Lifestyle Photography
Charles Burgess – photog 40+ years
Ryan Burgess – photog & videographer 12+ years
Today multitasking is a way of life. But we don’t let it be our way when working with our clients. When we are with our clients, our focus on the task at hand. We deliver projects on time, on budget, on message. In-studio or on-location. We focus on YOU.
Instead of shooting a lot of different categories, our portfolio reflects a vision that can be applied to many categories. You don’t want to take the chance that the visuals you purchase have been used elsewhere. You want a specific vision for your company, one that will speak your message
What our clients can expect from us:
The purpose of commercial photography today is to visually trigger a similar moment that is as unexpected as it is revealing. Utilizing light as a sculpting tool, a strong sense of graphic composition, and an ability to draw out the subject’s spirit, we are intent upon creating evocative imagery that draws the viewer in, enabling our clients to deliver their corporate message or sell a consumer service. Evocative imagery with a specific vision for their company, one that will speak their message.
When our clients retain our studio, they are hiring experienced creative problem solvers with a wide range of expertise and a passion for collaborating with other smart, creative strategic thinkers to help businesses grow.
We are visual team players who asks our clients about the audience and message, and then incorporates that information into the shot. Our clients and their goals matter. By the way, a stock photo or clip disc can’t ask these questions.
We are a designer’s dream, as we are thinking about how the image will reproduce while we are shooting. It makes your life so much easier to know that you won’t need to rework the images to death in order to use them in your marketing.
In today’s world of Web grabs, stock agencies, and mega-mergers is a gift that provides us the constant and ongoing opportunity to position our studio as a service-friendly environment – one where clients and their goals matter. We ask our clients about the purpose, audience, and message of each shot, and incorporate that information into the shot. A stock photo can not ask these questions!
Along the way, we have learned a lot about running a business, creating effective images, strategic marketing, creative problem solving and continual business development. Since 1998, we have been constantly integrating our business processes on digital imaging technology, strategic thinking, adapting to change and business strategy in a dynamic business environment.
When our clients retain our studio, they are hiring experienced creative problem solvers with a wide range of expertise and a passion for collaborating with other smart, creative strategic thinkers (that’s you – our client) to produce powerful images that help businesses grow.
We are located in the center of the Gulf Coast, putting us in easy reach to or from anywhere along the US coastline of the Gulf of Mexico. The natural beauty of the area of Pensacola, Florida, is a prime location for shooting commercial photography.
Most designers set their visuals arbitrarily, either by pulling values out of the sky or by adhering to a baseline compositional grid. The former case isn’t worth discussing here, but the latter requires a closer look.
When using a baseline compositional grid, the first thing you must decide on is your baseline grid unit. You’ll commonly see baseline compositional grid values of something like 1080x???, but where does a value like that come from?
As you might have guessed, most photographers choose this unit arbitrarily. The problem with this approach is that the resulting baseline compositional grid unit is not directly related to the primary format ratio or size, which is the most fundamental design element of the image.
The average person processes visuals 60 thousand times faster than words alone. Also, a visual can increase a viewer's comprehension by 89%. Evocative imagery that draws the viewer in, enabling our clients to deliver their corporate message.
As it turns out, the golden ratio provides us with a formula for proper format and composition of an image. We can now set our format ratio with absolute certainty in any situation! Better still, we can use this information about photographic composition to make more informed decisions about all the spatial aspects of our images, such as:
- The amount of negative and/or positive space that appears within the frame.
- Padding, margins, and other units of negative/positive space.
- Compositional line- in a given image
- Any and all spatial properties that you wish to relate compositionally.
The power of golden ratio photographical composition cannot be overstated. By choosing the format ratio of your primary visual format as your new “baseline unit”, you are effectively tying all the dimensions of your layout together with the golden ratio.
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