It is the natural competition between individuals that drive all of the social dynamics in American culture. Competition – it just comes natural to us all. Some are more successful and others. That is the nature of competition. Just as being successful in competition is critical to every individual in our society in order to achieve some measure of happiness and sense of being, it is even more critical for businesses.
B2B competition is based upon the fact that there are several businesses selling similar goods and/or services. Buyers buy simply based on whether you can get rid of a problem they have and don’t want, or enable them to get something they want but don’t have yet (or enough of).
Stock photography is often just as expensive as assignment work, and no company that has spent money, big money, branding is going to risk using stock photography for major campaigns. The image quality of stock is getting better and better all the time; however, it’s the uniqueness factor that clients are after. It is that factor that enables a business to survive the storm of competition.