The average person becomes blind to visuals such a stock photos, due to over exposure over time. This is why our clients don’t want to take the chance that the visuals they purchase have been used elsewhere. Our clients want a specific vision for their company, one that will visually speak their message. Stock photography is often just as expensive as assignment work, and no company that has spent money, big $$$$, branding is going to risk using stock photography for major campaigns. The image quality of stock is getting better and better all the time; however, it’s the uniqueness factor that our clients are after.