Just like in Nature, competition in the business world can be absolutely brutal. A reminder of this fact is that in Japan, the manual of running a business is the Art of War by Sun Tzu! To win the battles of business competition requires a vision to see through the storm to not only survive, but to thrive!
Buyers buy simply based on whether you can get rid of a problem they have and don’t want, or enable them to get something they want but don’t have yet (or enough of). Buyers don’t want to try to hit a moving target; they want to know that our client will hit the mark with them. An inconsistent vision will not prove to the buyer that our client is well-rounded, it will simply confuse them.
Stock photography is often just as expensive as assignment work, and no company that has spent money, big money, branding is going to risk using stock photography for major campaigns. The image quality of stock is getting better and better all the time; however, it’s the uniqueness factor that clients are after. Clients don’t want to take the chance that the visuals they purchase have been used elsewhere. They want a specific vision for their company, one that will speak their message and make them stand out above the crowd. Welcome to the Storm!