Human beings are visual animals! How’s that? Well, we have both of our eyes located in such manner to enhance our visual abilities in such a manner that it is our predominate sense. For the most part, only eagles, falcons and hawks see better than humans. The average person processes visuals 60 thousand times faster than words . Also, a visual can increase a viewer’s comprehension by 89% (in contrast to words). As a studio who asks in-depth questions about the client’s audience and message, and then incorporates that information into the shot, is what makes us a visual team player. More value once again. Branding is based upon value. By the way, a stock photo or clip disc can’t ask these questions.