EVOCATIVE / COMPELLINGAs the golden hour comes to a close, the western sky bursts into the warm orange and yellow hues of the coming sunset on the beach. Sunsets are warming to the soul, triggering an internal dialog with life. The purpose of commercial photography today is to visually trigger a similar moment that is as unexpected as it is revealing. Utilizing light as a sculpting tool, a strong sense of graphic composition, and an ability to draw out the subject’s spirit, we are intent upon creating evocative imagery that draws the viewer in, enabling our clients to deliver their corporate message or sell a consumer service. Evocative imagery with a specific vision for their company, one that will speak their message. An evocative photograph creates within the viewer an internal dialog, that if were voiced, would sound something like…“When I look at these photographs, I often wonder whether it is my memory that is being engaged or the subject’s. Does the emotion I feel belong to me or it? Is the delight I see in the subject based on my memories or the result of the narrative in the photographs?” This is the realm of fine art. It is why a viewer will repeatedly seek it out. That is the visual power our clients need to deliver their corporate message or sell a consumer service.