A lifestyle is, in the simplest of terms, is defined as the manner in which a person lives their life. But as in a lot of things, it is actually much more complicated that than. Lifestyle is the “environment” of the personality of a person. It is part of the persona or structure of a person’s identity – who they think and wish they are. Another term for it is “worldview. The juxtaposition of all of those is the essence of the “style” of life. Take the photo at the top of this page as an example. It shows numerous individuals who consider spending time at the beach a part of their lifestyle. For some it is nearly their entire lifestyle, for others just a small part. All of these people have a desire to “be there.” “Being there” is the state of mind of what and however an individual defines as essential to being able to enjoy the outing, otherwise they would “be” somewhere else, and “doing” something else. Our clients seek images that draws the viewer into the image so that they can see themselves “being there” and “doing that”.