The average person processes visuals 60 thousand times faster than words . Also, a visual can increase a viewer’s comprehension by 89%. Evocative imagery that draws the viewer in, enabling our clients to deliver their corporate message.
The old phrase “I’d rather be fishing!” is similar to the desired effect of commercial photography: to make the customer wish they were there, wish they were doing that, wish they had that.
Human beings are visual animals! How’s that? Well, we have both of our eyes located in such manner to enhance our visual abilities in such a manner that it is our predominate sense. For the most part, only eagles, falcons and hawks see better than humans. The average person processes visuals 60 thousand times faster than words . Also, a visual can increase a viewer’s comprehension by 89% (in stark contrast to words alone).
Now let’s be honest:
Before you read the text in the image, you were already longing to be out there on that boat!
(See the same photograph at the bottom of the page, showing that by using a different creative treatment to the photograph to convey very ominous message.)
Compelling images that meet your needs (that’s a given!)
To attract more clients and customers and make more money
A team with vision who also respects your’s
To be treated like a valued partner
A hassle-free experience that makes your life easier
We get that.
A picture is worth a thousand words
A compelling image communicates 60 thousand times faster than printed words
A photo speaks fluently in every language
Your customer gets that – in a blink of an eye.
Also, a visual image can increase a viewer’s comprehension by 89% (in contrast to words alone).
Now just imagine a commercial image that creates within your customer the desire for what you are offering before they even read your sales pitch! Then just find the right words to insert in the image to quickly seal the deal. “Quickly” as in not giving too much text to make the customer revert to a logical thought processes (where they can talk themselves out of it*). Seal the deal while they are in the “I want!” mode.
That is when it clicks.